Press Release Boilerplate: How to Write One That Gets Cited

Most teams spend days on the headline and thirty seconds on the final paragraph. Yet that paragraph, your press release boilerplate, is often the text that wire pages, journalists, and AI tools reuse to describe your company. If it is vague or outdated, every announcement you publish inherits the problem.

This guide covers what to include, a fill-in template, examples, compliance checks, and how to choose a distribution service.

What Is a Press Release Boilerplate?

A press release boilerplate is a short, pre-approved company description placed at the end of a release under an "About [Company]" heading. It tells readers who you are, what you do, who you serve, and where to learn more, usually in 80 to 120 words.

It is not a second announcement, a slogan, or a sales pitch. The split is simple:

• The body of the release covers what is new.

• The boilerplate covers who is behind it.

Different readers use it in different ways:

• Journalists read it to confirm context in seconds.

• Editors and analysts copy it when they need background.

• Finance readers use it as a credibility check, because they want to know who is making the announcement before they trust the claim.

When a release goes out through Forex PR Wire, it reaches readers who have never heard of your company, and the About paragraph is what tells them who you are.

Why Your Boilerplate Matters More Than It Used To

Three shifts raised the stakes:

• Syndication: Wire distribution republishes your release across many sites, and the "About" paragraph often appears as a standalone block. It has to make sense with no surrounding context.

• AI retrieval: Generative tools such as ChatGPT, Gemini, and Claude reportedly rely heavily on the first 75 to 100 words of a release to decide what it is about. Your boilerplate is the most compact description of your company those systems can read, so precision pays.

• Buyer scrutiny: Investors, partners, and procurement teams search your name before they reply. The boilerplate is often the first official description they see.

What to Include: Six Elements of a Strong Company Boilerplate

• Name and category: Say what you are in plain words, such as "a licensed payments platform," not "a next-gen ecosystem."

• What you do and for whom: The main product or service, plus the customer segment.

• One provable differentiator: A fact, not a claim.

• Proof points: Founding year, markets served, licenses, awards, or verified scale.

• A specific mission: Include it only if it could not belong to any competitor.

• Contact path: Website URL and, where relevant, a media contact.

Keep the whole thing near 100 words. Anything longer starts reading like a brochure.

How to Write a Press Release Boilerplate in Five Steps

1. Write the one-sentence version first: "[Company] is a [category] that helps [audience] achieve [outcome]." If this sentence will not come, the rest will drift.

2. Add two or three facts: Choose numbers or credentials that finance or legal can confirm in minutes.

3. Cut the adjectives: Words like "leading," "innovative," and "world-class" mean nothing unless a third party gave you the title.

4. Place category terms naturally: Use the phrases buyers actually search once or twice, without stuffing.

5. Approve it, then lock it. Legal, compliance, and the CEO sign off on one version, stored where the whole team can find it.

Press Release Boilerplate Template

Use this as a company boilerplate for press release use across funding, partnership, and product news:

About [Company Name]
[Company Name] is a [category] that helps [target customer] [specific outcome]. Founded in [year], the company serves [number or type of clients] across [markets] through [product or service]. [One proof point: license, award, or verified metric]. For more information, visit [website].

Only the facts change between releases, never the structure. Once the boilerplate is settled, check the release around it against the common mistakes that break  AP style press release format and cost credibility, since a clean ending cannot rescue a sloppy body.

Press Release Boilerplate Examples: Weak vs Strong

Weak:

[Company Name] is a leading, innovative, world-class fintech solutions provider revolutionizing the future of finance.

It names no category, no audience, and no proof. An AI system or a journalist learns nothing from it.

Strong (company description):

About [Company Name]
[Company Name] is a licensed cross-border payments platform for e-commerce merchants. Founded in [year], it settles payments in [number] currencies for more than [number] businesses across [regions]. The company holds an e-money license from [regulator] and is a member of [industry body]. Learn more at [website].

Strong (fintech):

About [Company Name]
[Company Name] builds treasury automation software for mid-market finance teams. Its platform connects bank accounts, ERPs, and payment rails so teams can forecast cash daily instead of monthly. The company is [security certification] certified and serves customers in [number] countries. Visit [website].

These fintech company boilerplate examples work because each sentence carries a fact a reader can check. Replace every bracket with a detail you can verify before you publish.

Financial and Fintech Boilerplates: Where Regulated Brands Get Caught

A financial press release boilerplate is read by compliance teams and regulators as well as journalists, so it carries more risk than in most industries.

• Name the right entity: If a product is offered only through one licensed entity, name that entity and its regulator, not the whole group.

• Keep performance claims out: Returns, win rates, and "lowest spreads" invite scrutiny. A CFD broker press release draws attention that other sectors rarely face, and the boilerplate is where careless claims often start.

• Separate disclaimer: Risk and forward-looking language belongs below the boilerplate, not inside it.

• Respect jurisdictions: A global brand should not imply authorization in markets where it has none. Keep a region-specific variant when licenses differ.

• Update on trigger events: A new license, acquisition, or rebrand means a new boilerplate before the next release goes out.

To see where these elements sit inside a full release, study a financial press release example from headline to disclaimer.

Mistakes That Quietly Weaken a Boilerplate

• Writing it once and forgetting it: Old headcounts, retired products, and dead links erode trust.

• Burying the category: The first sentence must say what you are.

• Selling instead of describing: "Number one" with no source is a red flag.

• Letting versions multiply: Three teams with three different paragraphs confuse both people and machines.

• Writing for internal approval: Write for the reader who has never heard of you.

• Leaving out a link: No URL means no path from interest to action.

Who Should Own the Boilerplate

Treat the boilerplate like any other approved brand asset, with one clear owner and a fixed review routine.

• Owner: The head of marketing or communications.

• Approver: Legal or compliance, before any change goes live.

• Review cycle: Every quarter, and after any trigger event such as a new license, acquisition, or rebrand.

Keep Three Approved Versions

Store these in one master document so nobody rewrites from memory:

• Short (about 40 words): For social posts and tight wire limits.

• Standard (about 100 words): For every regular release.

• Long (about 200 words): For investor decks and funding announcements.

Early-stage teams should start this habit with their first announcement, and a startup press release is the right place to set it up.

Where Distribution Comes In

A well-built press release boilerplate still depends on where it publishes. Financial and fintech brands need a partner that keeps the paragraph intact on syndicated pages and understands compliance review. Forex PR Wire is built around financial, forex, and fintech announcements, so your About paragraph appears where customers, partners, and investors already read.

When comparing providers, ask three questions:

• Do they publish the boilerplate unedited?

• Are the outlets listed before you pay?

• Have they handled regulated-industry releases?

Those answers matter most in financial press release distribution, where compliance review and outlet quality decide the result.

Put Your Boilerplate to Work on Every Release

Write the boilerplate once, then let it work on every release. Get your next announcement published on leading financial media with a Press Release Distribution Service.

FAQs

1. What should a press release boilerplate include?

Company name and category, what you do and for whom, one proof point, and a website.

2. How long should a press release boilerplate be?

About 100 words, with a 40 to 50 word version for tight formats.

3. Where does the boilerplate go in a press release?

At the end, under "About [Company]," before the media contact.

4. Can you use the same boilerplate for every press release?

Yes. Update it when facts change, and submit the same approved version to Forex PR Wire so it reads the same on every outlet.

5. What is the difference between a boilerplate and an About page?

The boilerplate is a short, approved extract of your About page that must stand alone.