How to Write a Partnership Press Release

A partnership press release is a formal media announcement telling journalists, investors, and industry followers that two companies have agreed to work together, covering the goal of the deal, what each side brings, and what changes for customers. 

For founders, CEOs, and heads of marketing in forex, fintech, and trading, it usually accompanies broker-liquidity provider tie-ups, technology integrations, or licensing deals, and it's often the first thing a prospective partner or regulator finds when they search a company name.

Unlike a product update, this kind of release has to represent two organizations fairly, which is really the core of how to announce a partnership without one side sounding like an afterthought.

Why Businesses Issue a Partnership Announcement Press Release

Companies issue a partnership announcement press release because it converts a private business decision into public, citable proof that the deal is real. That matters more in financial services than almost anywhere else, since brokers, prop firms, and fintech platforms are judged on credibility before conversion.

A well-placed release typically does four things at once:

• Builds trust with prospects who want evidence a broker or platform is expanding, not shrinking

• Signals momentum to investors ahead of a funding round or licensing renewal

• Extends reach into the partner's audience, not just your own subscriber list

• Creates a permanent, linkable record that sales and marketing teams can reference for years

For introducing brokers and affiliates specifically, announcing new terms with a liquidity provider or CRM vendor this way can also double as informal proof of operational scale when pitching new clients.

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How to Write a Partnership Press Release (Step-by-Step)

The strongest ones follow a predictable structure, built around one clear news hook rather than two companies talking past each other.

1. Lead with the news, not the relationship - Open with what the partnership actually does, not a description of both companies. "X and Y launch integrated trading terminal for African markets" beats "X is pleased to announce a partnership with Y."

2. Put both company names in the headline - Whichever company is issuing the release should appear first, followed by the partner and the concrete outcome of the deal.

3. Use a double dateline where relevant - If the two companies are headquartered in different cities, note both, since it signals reach to journalists scanning for regional relevance.

4. Include one quote from each side - A partnership announcement press release reads as one-sided and promotional if only one executive speaks. Balance the voices.

5. Add a value proposition paragraph - Explain, in plain terms, what changes for traders, brokers, or end users because this specific partnership exists.

6. Close with two boilerplates - Each company gets its own "About" paragraph and its own media contact, even in a jointly issued release.

Partnership Press Release Template

Use this template as a starting structure, then adjust the tone to fit the news.

HEADLINE: [Company A] Partners With [Company B] to [Outcome/Benefit]

[City, Country], [Date] – [Company A], a [one-line description], today

announced a partnership with [Company B], a [one-line description], to

[what the partnership does and who it serves].

The partnership will [specific deliverable: integration, licensing,

distribution, technology], giving [target audience] access to

[concrete benefit].

"[Quote from Company A executive on why this partnership matters],"

said [Name, Title, Company A].

"[Quote from Company B executive on the shared goal or benefit],"

said [Name, Title, Company B].

[Two to three sentences of supporting detail: rollout timeline,

regions covered, or figures that support the news.]

About [Company A]

[Boilerplate paragraph.]

About [Company B]

[Boilerplate paragraph.]

Media Contact:

[Name, email, company for both sides]

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Partnership Press Release Example

Here is a short worked example built on the template above, using a hypothetical broker and payments provider.

LONDON, UK and SINGAPORE, March 14, 2026 – TradeCore FX today announced a partnership with SettleFast Payments to offer instant multi-currency withdrawals to clients across Asia and Europe. The integration removes the two-to-three day settlement delay traders previously faced when withdrawing to local bank accounts.

"Withdrawal speed is one of the top three reasons traders switch brokers," said Priya Shah, CEO of TradeCore FX. "This partnership solves that directly."

"We built SettleFast to remove friction from cross-border payouts, and forex is exactly where that friction shows up most," said Marcus Lindqvist, Head of Partnerships at SettleFast Payments.

Notice the release names both companies in the first sentence, quotes both sides, and states a concrete, verifiable benefit rather than vague language about "synergy" or "shared vision."

Joint Press Release vs. Partnership Press Release

A joint press release is co-authored and jointly approved by both companies before either one distributes it, while a partnership press release can be written and issued by just one side, with the other simply quoted or referenced. 

The distinction matters legally as much as editorially. In M&A and public-company contexts, "joint press release" is often a defined contractual term requiring both parties to sign off before publication, sometimes tied to securities disclosure rules. A standard partnership announcement press release carries no such requirement, though it is still good practice to share a draft with the partner before it goes out.

In practice, most forex and fintech partnership announcements are issued this second, lighter way: one company leads distribution, the other reviews and approves its own quote and boilerplate.

You may also like this: How to Submit a Fintech Press Release for Media Reach 

Common Mistakes to Avoid When Announcing a Partnership

• Burying the news in the second paragraph - Editors and AI summarization tools both reward releases that answer "what happened" in the first sentence.

• Skipping the partner's quote - A release without input from both sides reads as marketing copy, not news.

• Vague value propositions - "Enhancing the client experience" says nothing. Name the specific feature, market, or number affected.

• Ignoring compliance language - Regulated brokers and payment firms should have legal review of any claims about licensing, coverage, or guarantees before the release goes out.

• Choosing outlets for name recognition alone - A release that lands only on low-authority syndication feeds does little for either brand, regardless of the headline outlet named in the package. A single, verifiable placement such as a Press Release on AP News tends to carry more weight with regulators and institutional partners than a wide spray across unnamed feeds.

How to Distribute the Announcement

Distribution decides whether a partnership press release gets seen by the audience it was written for, and outlet selection matters as much as the writing itself. For forex and fintech announcements specifically, placement on a recognized financial outlet carries more weight with brokers, prop firms, and institutional partners than a generic business wire feed, since it signals the news was picked up by a publication traders and compliance teams already read.

For companies planning to announce partnerships on a recurring basis, whether that's quarterly liquidity provider deals, new IB agreements, or licensing news, a broader Press release distribution service covering multiple financial outlets at once tends to work out more cost-effective than buying single placements each time, and it keeps the announcement format consistent across every release.

FAQs

1. What is a joint press release?

A joint press release is a single announcement co-authored and approved by two or more companies before distribution, most common in M&A, mergers, and formal business agreements. Both parties typically review and sign off on the final wording, and in some contracts, issuing a joint press release is a defined legal requirement rather than just a PR choice.

2. How do you announce a partnership?

Announce a partnership by issuing a press release that names both companies in the headline, states the concrete outcome of the deal in the first sentence, and includes a quote from a senior executive on each side. Distribute it through outlets your target audience, whether traders, brokers, or investors, already reads.

3. How do you write a partnership press release?

Lead with the news rather than the relationship, name both companies and the specific benefit in the headline, quote one executive from each side, and close with separate boilerplates and media contacts for both companies.

4. What's the difference between a joint press release and a partnership press release?

A joint release requires formal co-approval from both companies before publication and is often a defined contractual term, while the other kind can be written and issued by one company with the other simply quoted, requiring less formal sign-off.

5. What should a partnership announcement press release include?

A partnership announcement press release should include a headline naming both companies and the outcome, an opening paragraph stating the news, one quote from each company, a clear value proposition for the end user, and separate "About" boilerplates and contacts for both sides.

Disclaimer:- This article is for educational and informational purposes only. It does not constitute financial, legal, or compliance advice. Forex and CFD trading involves significant risk of loss and is not suitable for all investors. Always consult with a qualified legal or compliance professional before making decisions about your brokerage's regulatory framework. Verify all regulatory requirements with the relevant authority in your jurisdiction.